SEO Basics Simplified.
Simply explained: SEO is about attracting visitors from search engines like Google to your website. Search engines play a crucial role in driving traffic to your business. A vast number of people rely on search engines to find information, as you likely do yourself. Search engines like Google prioritize displaying the most relevant results for a user’s search query, directing them to relevant websites. Consequently, search engines serve as a significant source of website traffic.
Value Of Search Traffic.
Why is traffic from search engines so valuable? One reason is that users on search engines typically have a specific problem they’re seeking to solve. They are actively looking for information or solutions. Contrasting this with someone browsing on Facebook, where the primary intent is often entertainment or socializing. While users on Facebook may come across articles or products of interest, they’re not necessarily ready to take immediate action, such as making a purchase or signing up for a newsletter.
How Do Search Engines Actually Work?
1. Relevance.
Firstly, the most important factor is relevance. Google aims to provide users with the most relevant information based on their search keywords.
2. Authority.
Secondly, Google ranks results based on the authority of your website. This means Google strives to offer users the best possible experience, ensuring that the top results feature the best content. Google determines authority primarily through backlinks.
3. Backlink.
So, what exactly is a backlink? In simple terms, it’s when another website mentions and links to your website in their content. This reference from another website to yours is a backlink. If Google observes that multiple websites are directing their readers to your site, it believes your website offers valuable content and thus assigns it authority.
4. Click-through Rates.
Click-through rates represent the percentage of people who search for a term and then click through the results. The website that ranks at the top of the first page typically receives the highest click-through rate percentage.
Further Steps.
Now, how do you track the clicks from Google to your website? Start by setting up a Google Analytics account. Once your website is linked to your Google Analytics account and the account is set up, you can access and analyze data.
